Boards & More

Home of the brands Duotone, Fanatic, ION and SQLAB

Boards & More GmbH, founded in 2000, consolidates the brands Fanatic, Duotone, ION and SQlab, some of which have been active as individual brands for more than 40 years. The company designs and delivers products in the sports areas of stand up paddleboarding and mountain biking and is the world’s leading company in the fields of kiteboarding, windsurfing and wingfoiling.

250 staff members

130 Million € Turnover

Delivering 95 countries

2.000 retailers

Make your passion your profession

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Our Vision

We support both pros and enthusiasts in fulfilling their dreams and their desires on the water, on the slopes and in the air. Limits are defined only by an individual’s skills and passion. We provide you with the gear to find - and exceed - your own limit.

Our Mission

Boards & More is run by people who are completely dedicated to the sports.

Based on a deep understanding of your and our other key stakeholders’ needs all Fanatic, Duotone, ION and SQlab products are developed, realizied and distributed with all our passion, our enthusiasm, the additional experience of external specialists and our pro riders and, of course, our knowledge and drive to bring to the market only the best and most innovative products.

With this goal in mind, we strive to deliver on a continuous improvement in functionality, durability, sustainability and design of our products, processes and services.

Every product and every component is tested in toughest conditions and only brought to the market if approved by our internal teams and external pro riders to ensure our products keep what we promise.

The Management

Gregor König (CFO/COO)

Gregor joined in 2003 und guided the turn-around process during the following years. He holds a degree in Industrial Engineering from the Technical University Ilmenau and studied at Bejing Language and Culture University. Gregor is responsible for business development as well as for central functions like Purchasing, Logistics, Customer Service, Accounting, HR and IT.

Till Eberle (CEO)

From a standing start in 2000, Till built up our Kiteboarding division to become world market leader by 2005. Since then, he has also headed up Duotone, Fanatic and ION, all of which make up the prestigious company, Boards & More. Till graduated in Industrial Engineering, and concentrates on product development, marketing, distribution and all kind of strategic projects.

The BOARDS AND MORE History

The beginnings

From 1976 to 1981, the individual companies Mistral, F2 and Fanatic were founded. In 2000, Boards & More was formed through the merger of these companies, and the following year the Kiteboarding business unit was launched.

Start of ION Water

The ION Water business unit was founded in 2004 to serve the neoprene market in water sports. Subsequently, from 2007 to 2011, direct cooperation with retailers in Central Europe and Australia was intensified.

ION explores the bike market

In 2013, the business unit ION Bike was founded to distribute bike wear, MTB shoes and protection. In 2016, Boards & More INC was founded as a subsidiary to serve the US market.

Launch of Duotone

B&M decides to distribute kiteboarding products under the new Duotone brand from 2018, which is now 100% owned by B&M. In addition, the office in Brazil was opened to serve the South American market.

The rise of a new watersport

In 2019, the new water sport wingfoiling is hitting like a bomb. B&M is at the forefront with the Fanatic and Duotone brands and is doing valuable pioneering work. This results in market leadership, which contributes significantly to the value of the B&M company.

Acquisition of SQ-Lab brand

In 2021, the brand SQ-Lab was acquired, which is the market leader for ergonomics in cycling. The goal is to realise several larger projects that have been in the works for a long time in order to further anchor B&M in the bicycle market.

Our Fields of Activity

Wingfoiling

Wingfoiling combines the good qualities from sports like Surf Foiling, Windsurfing and Kitesurfing into an all new sport. Ken Winner developed the first prototype of a hand-hold wing to use on a  SUP board for DUOTONE. Since 2019 Wingfoiling is known as a new, fun and safe water sport.

WINDSURFING

FANATIC made Boards & More world leader in the windsurfing boards market. As from August 2018, the windsurfing rig division of Boards & More has been developing and distributing all windsurfing products under the new brand DUOTONE.

STAND UP PADDELING

The modern sport of SUP has its origin in Hawaiian surfers who had to paddle out tothe outside reefs. Over the past years, SUP has developed into a leisure and family sport. FANATIC made Boards & More a key player in Stand Up Paddle surfing and in distance Stand Up Paddling, the two main segments of this sport.

MOUNTAIN BIKING

Boards & More’s combination of high quality products wrapped in a progressive style and design has found fans all over the world. We love mountain biking as much as we love being on the water, so with ION we approach our land-side slopes as passionately as we do the ramps on the ocean.

Water Accessoires

Under ION , Boards & More produces a wide range of pioneering accessories which are essential for the sports we are dedicated to. Such essentials include neoprene wetsuits, harnesses and all the little things that make the difference between a good day…and a perfect day.

Kiteboarding

Boards & More has been at the forefront of this exhilarating and very accessible extreme sport since 2001. Starting August 2018 Boards & More has been developing and distributing all kite products under the new name DUOTONE.

Leading the way. Still hungry for more.